Having had detailed involvement with Microsoft’s CRM offering since the earlier adopter programme with version 1.0 then 1.2 (which nearly killed me and a number of my colleagues), then with great relief v3 (which gave many the will to keep going) and now v4 which is (IMHO) the best xRM-able product in the mid market space, I have watched with great interest and career investment the gradual repositioning of the product from a contact manager to a sales, service and marketing process enabler, to what is now a platform that is capable of being used as an application environment. Still some way to go but the C in Dynamics CRM is slowly fading – in the marketing message and the logo!
My tip: Version 5 to be named Dynamics xRM…
August 3, 2008 at 10:39 am
Well said